Today’s consumers are much more tech savvy than in previous decades,
especially when inundated with brand messages across every type of media. Back in the 1970s, the average person saw about 500 ads a day. Today, that number is closer to 5,000.
Consumers have to know where they want to give their time and attention.
Potential customers are very adept at determining the authenticity and overall legitimacy of ads they see online. And over time, their behavior changes. Clicks are not as easy to come by. It takes a sound strategy to gain their attention, just like your efforts in traditional marketing like print and radio.
With digital marketing, new things seem to happen every day. You have to reach your customers differently in 2016 than in 2015 and other previous years. What works in the digital space today might not work tomorrow, and you need to make sure your brand is adapting and getting the most out of your advertising budget.
Among the thousands of other advertisements, seen across multiple devices, what can you do to make your online marketing stand out and provide results? It’s important to create a unique way for users to experience your brand message. Through social media, even if two customers see the same ad image and copy, there are potentially myriad different reasons why each person saw what they did when they did. It could vary based on dozens of demographic targeting options and campaign settings.
And while this all might sound overwhelming to think about as a business owner, that’s where experience comes into play. A great partner will help craft the ideal strategy because they are the experts in this media. Letting you focus on other things—like running your business