To a business owner outside of the tech industry, Search Engine Optimization (SEO) can feel like a maze.
It’s a powerful tool with the potential to be very beneficial to your company, but you may not understand how to navigate it. That doesn’t mean this valuable player should be on your bench. However, before you dive headfirst into the world of SEO—there is one critical component to consider: your website.
Your website needs to be up to snuff before you even think about implementing SEO. Google tends to rank better performing websites higher, as they attract more users and garner higher user satisfaction ratings. Arguably one of the most important elements to SEO is the presence of backlinks.
When it comes to backlinking and claiming Google’s top rankings, there are a few key things to remember:
- Not only the number, but the quality of your backlinks will determine what position your site ranks in Google results.
- Diverse backlinks will get you more recognition from Google. Think of backlinks as endorsements by other companies. You’ll want a nice variety of organizations giving your page the thumbs up.
- Actively seeking backlinks could help you in acquiring more. You may get some organically, but it will never hurt you to be proactive. Above all else, backlinking is about contacting the right people and building the right relationships with other site owners.
As helpful as backlinking can be in your SEO endeavors, it is just the tip of the iceberg. SEO is a series of moving cogs and wheels that require proper alignment, time and patience. Ultimately, you may want to lean towards hiring someone who is well-versed in the world of website optimizations so you can focus on what you’re fantastic at—running your business.