Fans or Followers – Which Social Media Platform is best for your business?

by Mallory Logan
February 16, 2017

You hear it over and over, social media is important to your business, but with Facebook, LinkedIn, Twitter, Instagram, Pinterest, etc. out there, where do you start?

The good news is that you probably don’t need all of these accounts. The reason why there are so many options is because each one is used differently and has its niche in different industries. Take a look at this quick guide on which platform may be best for your business:

Facebook

Every business needs to create a Facebook profile. Facebook has the largest audience and is growing rapidly in the middle-aged females category. People have started posting a lot of reviews on business pages as well. Google sees Facebook as a listing, which means they show your business Facebook page in the search results. There’s not one industry that I would say Facebook is a bad fit for because you can reach pretty much everyone!

Twitter

Twitter was designed for quick, short, updates to be made throughout the day. With 140 character limits on their posts, Twitter is perfect for news stations, radio personalities, and those who have these constant updates to make. It doesn’t usually make sense for a plumber, for example.

Instagram

This visually-based mobile app is all about photo sharing. If you’re an interior decorator, it’s a must that your business start an Instagram account. This is a popular place for clothing stores to post giveaways. Fun Fact: Facebook owns Instagram.

LinkedIn

LinkedIn calls themselves, “The World’s Largest Professional Network”. If you’re an attorney or financial services company, you’ve come to the right platform. Every professional services company should have a LinkedIn profile so they can display their industry knowledge, but can also recruit from this platform. When someone is logged into LinkedIn, they’re thinking about their career and business.

Pinterest

Pinterest is another photo sharing type of social media site. You can create boards with any themes you want, and post photos that can link out to articles that fit in the category you’ve chosen. The strongest demographic here is the 25-50-year-old female. This is where you can find and share DIY projects, recipes, vacation ideas, etc. If your business has anything to do with food, travel, clothing, crafts, etc, then this is the platform for you.

Google+

I listed this one last because, while you need a Google+ profile, I don’t recommend posting on Google+ anymore. Google used to factor in posting activity on Google+ when deciding where to rank your website in a Google search. Now, they put more importance on the listing side of Google+ (your name, address, phone number, and reviews) to show in search results.

There are many rumors that Google may phase the platform out eventually.

My recommendation for a business who has no social presence yet:
  1. Visit the social sites that make sense for your business and click “Sign Up!” to start setting up your pages.
  2. Take your time getting familiar with the social sites, and don’t get overwhelmed in one sitting.
  3. Start inviting friends, family, and clients to follow your pages,
  4. Post about topics that interest you with a little bit of talk about your business.
  5. Respond as fast as you can to those sending you messages or commenting on your posts!