The Evolution of Advertising: Moving into the Digital Age

by Smart Reach Team
May 29, 2014

It used to be easy to advertise because there were only a few media outlets. Television, billboards, radio, movie theater previews, and magazines were really the only way to go. There were some guerilla marketing techniques that worked more or less, but the mainstream was the most effective when it came to an advertising budget.

Making the Transition

Making the transition into the digital age has been hard for a lot of people. There is a lot of confusion about the difference between SEO and PPC, and like every other sector of society, there are enough acronyms to make the government blush. Fortunately, you are not alone when it comes to figuring out how to optimize your web presence. We can help make sure that you are getting the most out of your social media and web marketing. We can also help ensure that your website is SEO friendly.

What Is SEO?

Google and Bing are the two most popular search engines on the Internet. They employ algorithms that cause web pages to go to the top of a particular search. If your page is at the top, you get more hits than if it is on the third page. To get to the top, you need to produce good content that is optimized. This is called Search Engine Optimization or SEO.

What Is PPC?

Pay Per Click, or PPC, is the actual advertising that you do on the web. This type of advertising is cost-effective because you only pay if someone interacts with the ad. Unlike other media, your ads can be targeted directly to people who are searching for a particular item. For example, if you are a travel company, your ads would work best on a web page that talks about a vacation destination. You don’t have to search these websites out when you use the right advertising company.

Make Your Website Work for You

Your Internet presence can do more for your company than you ever imagined. By hiring us, you will be ensuring that you are getting the most out of your website investment. For a free analysis of your digital footprint and the effectiveness of your website, be sure to contact us. Even if you are getting traffic to your website, you need to convert that traffic into purchases and clicks, and we can help.