If you have confused PPC with SEO, you are not alone. Advertising has changed so drastically in the last few years that many companies still do not have a handle on how to make the most out of their websites. Fortunately, we are here to help you make sure that you are getting the most out of your Internet presence.
Implications of Smart SEO
Search Engine Optimization, or SEO, is the practice of writing for a website in such a way that search engines like Google and Yahoo! put the webpage at the top of certain searches. For example, if you are a vet clinic in Albany, you would want your page to appear at the top when people search “sick dogs in Albany” or “vet services Albany.” SEO is how you get new customers specifically searching for services or products.
SEO Does Not Create Demand
While SEO helps drive customers to your website, it doesn’t create demand for your product or help people find you if they are not looking for you. Pay Per Click, or PPC, does. PPC ads are great because you only pay if someone clicks on the ad. Most ad companies will put the ads on websites that are related to what your business does. For example, if you sell drink cozies, your ad may appear on a soda website.
Added PPC Benefits
While SEO tends to be a lot like window shopping at a mall, PPC brings people who have actively clicked on a link that they may or may not have been looking for in the first place to your website. It is the intention behind the action that sets your website up for success. Someone who clicks on your PPC link is more likely to buy what you are selling.
The Art of PPC
Just knowing this information makes you savvier than 90% of the other people on the Internet. However, if you really want Search Engine Marketing and guaranteed calls, you need to have someone who knows how to navigate the intricacies of the Internet. Call us to see how we can take your business to the next level.