Apple: King of Brands

by Smart Reach Team
September 29, 2015

Fewer brands have the global brand presence of Apple.

At the latest #AppleEvent, the tech innovator debuted some evolutions on current products, including the iPad Pro. But perhaps the most buzz-worthy thing to come out of the iPad Pro is the inclusion of a stylus, dubbed the ‘Apple Pencil’.

The Apple Watch was the first major Apple product in recent memory not to carry along the “i” branding (instead of the iWatch, it was the Apple Watch). And while the Apple Pencil continues that branding trend it also completely reverses course from the Steve Jobs era at the company. Jobs himself claimed that nobody wanted a stylus and thought the finger was the preeminent pointing device.

But even though Jobs was so ahead of the curve in relation to so many of Apple’s most iconic products, perhaps he hadn’t considered the place of the stylus in the future as it relates to content creation. As it can detect position, force and tilt, it poses immense benefit for tasks such as photo-editing, graphic design and so many other creative based content creation applications.

During their event and unveiling of the Apple Pencil, Microsoft and Adobe were invited on stage to demo uses with their suite of products. Among them, you can use the Apple Pencil to annotate documents, to circle items in documents, and draw shapes on PowerPoint slides among other things.

It’s such a simple evolution of the Apple product line but yet so smart for the company to convert a simple idea into on that is potentially ground-breaking for many who not only own iPads, but are using their technology to create high-quality imagery and branded messages on their own.

Even though your brand will likely never gain the global recognition Apple has gained since its creation, staying innovative in your industry can help your business retain an amazing level of trust with your customers that can almost never be besmirched.

One of the things your business can do to foster that level of trust is to align your digital marketing suite with your long-term business goals. Social media is one area where you can make your brand stand out and feel free to be innovative in order to elevate your brand messaging for your audience.